Know what it's worth,before you name a price.
An independent, data backed valuation that goes beyond the surface numbers, so you understand the real value of your target, negotiate from a position of strength, and never overpay for a story.
- Fixed fee
- Agreed in writing before we start, never on a running clock.
- Led from the top
- Led personally by our Managing Director, not delegated down.
- Defensible
- Built from real earnings and real sector evidence, not guesswork.
- Plain English
- A clear number you can stand behind in negotiation.
A valuation is a negotiating position, not a guess
Before you enter negotiations it is crucial to know exactly what a business is truly worth. A valuation that combines real financial analysis with genuine market insight gives you a clear, defensible number, so you know where to stand, when to walk away, and how to negotiate with confidence. The alternative - an offer built on the seller's asking price and a hopeful gut feel - is how buyers overpay.
Our valuations look past the headline profit to the earnings a business can actually sustain, then apply a multiple we can justify from sector evidence and the specific risks in front of us. The result is a number with reasoning attached, the kind you can defend across the table rather than simply assert.
Not the same as a free broker appraisal
A free appraisal from a party with an interest in the sale is a marketing number. Ours is an independent assessment, built from maintainable earnings and sector evidence, with the reasoning written down so it holds up in negotiation or in front of a lender. It also bridges enterprise value to equity value: cash, debt and debt-like items all sit between the headline figure and the real cost of the shares, and a number that ignores them flatters the deal.
A written report, a range, and a walk-away number
You receive a written valuation report covering each of the areas below, with the method and the evidence set out so the number can be questioned and still stand. Scope, turnaround and a fixed fee are agreed in writing before we start.
Maintainable EBITDA
The genuine, repeatable earnings the business produces once one-off and non-recurring items are stripped out, the foundation everything else is built on.
The right multiple
A defensible multiple drawn from real sector evidence and the specific risk profile of the business, not a number plucked to please anyone.
Trajectory & volatility
Whether earnings are improving, declining or simply erratic, each of which moves the multiple in a direction a buyer needs to understand.
Pull-down factors
The founder dependence, customer concentration, lease commitments and other realities that quietly reduce what a business is actually worth.
Enterprise to equity bridge
How the headline enterprise value becomes the real price you pay, once cash, debt and debt-like items are accounted for.
A walk-away number
The ceiling you should resist going above without compelling new evidence, so you negotiate from discipline rather than hope.
Where to next
The process, start to finish
Start with a credit report
An optional £35 plus VAT credit report gives you a fast, high level read on a target before you invest hours in calls and meetings.
Scope & fixed fee
We agree what the valuation covers and what it costs, in writing, before any work begins.
The analysis
We build maintainable earnings, select and justify the multiple, and bridge enterprise value to a real equity figure.
Your defensible number
A clear written valuation with a recommended range and a walk-away ceiling, plus a conversation about how to use it in negotiation.
Buying, selling, or planning the exit
- Buying a business: you need a defensible ceiling before you name a price, and a reason you can give for it across the table.
- Selling a business: you need to know whether the asking price in your head survives contact with the evidence, before a buyer tests it for you.
- Planning an exit: you need today's number and the gap between it and the number you want, while there is still time to close that gap.
- Lender or investor conversations: you need a valuation with reasoning attached, not an assertion.
Get the number right before you name a price.
The free intro call is a quick chat about how we can help and what it would cost. When you want to actually work through your deal, the paid consultation is the place we do that.